Datalayer is a crucial part of analytics tracking, and its equally important to QA it before sending to production. The common problem is that, the developers generally have hard times to understand how the datalayer object should perform or what values must it contain.
This post will help you to compile points for sending to your developers and ensure they did proper implementation of the datalayer.
In my opinion, here are the basic steps that must be followed
In simple terms, the data in datalayer object is in the form of key : value pairs.
dataLayer.push({
'key': 'value'
});
A simple dataLayer push looks like below:
dataLayer.push({
'event': 'custom_event'
'color': 'red',
'conversionValue': 50
});
The datalayer is something which takes a lot of time
for implementation. And after that it comes to making sure the data present
makes sense and is good to report upon. Thus testing and troubleshooting
of datalayer is very important for every type of business.
P.S: This is my first blog post, and so I would love if you can
leave a comment so that I can improve :)